Oikos
A strong brand like OIKOS needs strong copy. As a Copywriter & Storytelling Strategist for Danone, one of my main responsibilities was to be the storytelling lead for OIKOS.
I worked with the brand team to lead copy development from product inception all the way through to product launch. I collaborated with brand, integrated marketing, and design teams to develop promotional, packaging, and social copy. All of this was built on a strong tone of voice foundation that I developed.
