Light + Fit
Talk about fierce! As a Copywriter & Storytelling Strategist for Danone, one of my main responsibilities was to be the storytelling lead for Light + Fit.
This was an important time as Light + Fit was undergoing a bold, modern refresh. As a copywriter, that meant a lot of words across multiple platforms. I worked with the brand team to deliver copy for the website update including landing pages, purpose page, and for every product page. I also collaborated with brand, integrated marketing, and design teams to develop promotional, packaging, and social copy.
