Hi, I’m Charles

Passion can pay for a few meals, which is why I’ve sharpened my SEO skills  to a fine edge. I’ve written about practically every subject while driving huge readership totals. 

I've been called the "man of a thousand voices" (not really), which means I'm quite the crowd-pleaser as a copywriter who can breathe life into any campaign or subject matter.  When I’m not using my words, I can be found taking photographs or enjoying a concert responsibly with earplugs.

Want to chat about excellent copy, new music, the latest meme or just about the weather? 

Contact me at charlesapoladian@gmail.com

  • Oikos, Light + Fit, Dannon, Activia, Danimals, Too Good & Co., YoCrunch, Remix

    • Wrote best-in-class copy across Danone’s award-winning portfolio of brands.

    • From product inception to product launch, collaborated with designers, outside agencies, and internal partners to develop website, packaging, promotional, video, and social media copy.

    • Developed style guidelines and tone of voice guidelines while maintaining consistency across multiple channels.

  • Dove, Degree, Breyers, Hellmann’s, Mele, Tresemme, Knorr, Nexxus, Good Humor, Love Beauty and Planet

    • Increased Amazon performance through e-commerce copy for brands across the Unilever portfolio.

    • Oversaw and led a global team of copywriters across the US, India, Mexico, South Africa, and Toronto.

    • Determined Unilever portfolio brand guidelines and copy best practices.
    • Managed content production, trained new copywriters, reviewed, edited and approved copy.

  • • Delivered content across multiple channels including paid, search, social, and organic.

    • Created email marketing content to generate leads, increase and support local markets.

    • Wrote longform blog content informed by SEO best practices leading to increased web traffic and applications.

  • Item descriptionWunderman Thompson, RYOT Studio, Understood, Mashable, MasterCard, Speed Stick, Northrop Grumman, Canary

    • Authored articles and social media copy based on client briefs and pitches.

    • Improved search outcomes through targeted keyword analysis and strategic SEO writing leading to increased organic reach and user interaction.