SENIOR COPYWRITER / Oliver, UStudio at Unilever
Brands: Dove, Degree, Breyers, Hellmann’s, Mele, Tresemme, Knorr, Nexxus, Good Humor, Love Beauty and Planet
Increase Amazon performance through copy informed by best practices and SEO expertise.
Oversee a global team of copywriters across the US, India, Mexico, South Africa, and Toronto.
Determine Unilever portfolio brand guidelines and copy best practices.
Develop ecommerce content for brands across the Unilever portfolio.
Train new copywriters, review and approve copy, and manage the content production process.
Freelance Copywriter and Journalist
Clients: Wunderman Thompson Health, RYOT Studio, Understood, Skyword, Mashable, MasterCard, Speed Stick, Northrop Grumman
Developed articles and social copy based on client briefs and pitches.
Engaged target audiences based on client needs and brand guidelines.
Researched best practices for search and social.
Keyword research for SEO, Pinterest, and YouTube.
COPYWRITER / Flatiron School (a WeWork Company)
Deliver content across multiple channels including paid, search, social, and organic.
Create longform blog content to generate leads and support local markets
Write copy informed by best practices for landing pages, Google, Facebook, and email.
Establish content calendar and blog cadence
Publish launch announcements on the WeWork blog
CONTENT STRATEGIST & MANAGER / Gro Intelligence
Spearheaded and managed content across all platforms.
Developed content for Web, Social, Blog Posts, Marketing, and research-driven Insights Implemented a new content strategy highlighting Gro Intelligence's mission in a way that is accessible and actionable across a broad audience.
BLOG EDITOR / Canary
Established an editorial calendar and content strategy to create more structure to Canary's Blog.
Created articles highlighting current campaigns, product updates and marketing efforts.
Promotion of Canary as a thought leader in the security space.
EDITOR / International Business Times
Consistently delivered hundreds of thousands of unique visitors a month.
Identified key trends to drive social traffic using expert knowledge in SEO and features.
Launch and development of new sections with an original voice and editorial strategy.
Lead traffic driving initiative to new sections throughout position advancement.
Previously served as editor for trending topics, Weekend & Breaking News. Prior responsibilities included copy editing & front page management.
Education
Bachelor of Arts, English MAY 2007
State University of New York at Oswego
Cum Laude, McNair Scholar and Honors Program