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COPYWRITER / Flatiron School (a WeWork Company)
Deliver content across multiple channels including paid, search, social, and organic.
Create longform blog content to generate leads and support local markets
Write copy informed by best practices for landing pages, Google, Facebook, and email.
Establish content calendar and blog cadence
Publish launch announcements on the WeWork blog
CONTENT STRATEGIST & MANAGER / Gro Intelligence
Spearheaded and managed content across all platforms.
Developed content for Web, Social, Blog Posts, Marketing, and research-driven Insights Implemented a new content strategy highlighting Gro Intelligence's mission in a way that is accessible and actionable across a broad audience.
BLOG EDITOR / Canary
Established an editorial calendar and content strategy to create more structure to Canary's Blog.
Created articles highlighting current campaigns, product updates and marketing efforts.
Promotion of Canary as a thought leader in the security space.
EDITOR / International Business Times
Consistently delivered hundreds of thousands of unique visitors a month.
Identified key trends to drive social traffic using expert knowledge in SEO and features.
Launch and development of new sections with an original voice and editorial strategy.
Lead traffic driving initiative to new sections throughout position advancement.
Previously served as editor for trending topics, Weekend & Breaking News. Prior responsibilities included copy editing & front page management.
REPORTER / COPY EDITOR Medical Daily
Oversaw site's daily output from all reporters.
Copy edited and published all articles written produced by staff.
Managed daily deadlines.
Improved traffic by implementing new SEO practices and strategy.
Clients - MasterCard, Speed Stick, Northrop Grumman
Development of articles based on client briefs and through pitched ideas.
Engage target audiences based on client needs using a specific brand voice.Target audiences included millennial males, engaged shoppers and the scientifically curious.
Journalist, Passcode, Mashable
Partner, Dos OSOS
Develop social strategies for small businesses to reach a broad audience.
Strengthen brand social presence by providing analysis of hashtags and trending topics.
Write SEO-driven copy to aid growing clients social following and reach.
Bachelor of Arts, English MAY 2007
State University of New York at Oswego
Cum Laude, McNair Scholar and Honors Program