• Concepted and executed integrated campaigns for Amway’s nutrition portfolio across digital, social, video, and retail.
• Developed messaging territories and creative frameworks adopted across internal teams and stakeholders.

• Concepted and developed monthly social content for Instagram and LinkedIn for B2C and B2B audiences.

Oikos, Light + Fit, Dannon, Activia, Danimals, Too Good & Co., YoCrunch, Remix

• Led copy development for 8 national CPG brands across packaging, digital, paid media, and retail.

• Partnered cross-functionally from concept through launch to shape brand storytelling across packaging, web, video, and paid campaigns.

• Ensured voice consistency across packaging, paid media, retail, and digital touchpoints.

Dove, Degree, Breyers, Hellmann’s, Mele, Tresemme, Knorr, Nexxus, Good Humor, Love Beauty and Planet

• Increased Amazon conversion rates across Unilever portfolio brands through optimized PDP, A+ content, and SEO-driven product storytelling.

• Managed and mentored a global team of copywriters across 5 markets, overseeing brand voice alignment and content production workflows.

• Reduced revision cycles by implementing structured feedback and QA processes.

• Determined Unilever portfolio brand guidelines and copy best practices.

• Delivered content across multiple channels including paid, search, social, and organic.

• Led full-funnel content strategy across paid, search, social, and organic and developed messaging based on audience intent that drove traffic growth and improved lead generation.

• Created email marketing content to generate leads, increase open rates, and support local markets.

Wunderman Thompson, RYOT Studio, Understood, Mashable, MasterCard, Speed Stick, Northrop Grumman, Canary

• Developed articles, branded content and social media copy based on client briefs and pitches.

• Improved search outcomes through targeted keyword analysis and strategic SEO writing leading to increased organic reach and user interaction.